Aliens: Colonial Marines' demo looked much prettier than the final game

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Ever wonder why sometimes a preview for a game sounds positive, then the final product comes out and gets a critical drubbing? Sometimes that's because the demo acts as a highlight reel, detailing the best parts. Other times the writer wants to remain cautiously optimistic. And sometime the demo looks absolutely nothing like the final game, as is the case with Aliens: Colonial Marines.
The fine folks at VideoGamer have put together a compare and contrast video highlighting the difference between the supposed "gameplay demo" revealed last year and the retail game that came out yesterday. The differences are shocking. Most of the lighting effects and textures have been pared down to a stunning degree and it begs the question: what happened during this game's development?
I've posed this query to Gearbox, though, and am awaiting reply.
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