EA putting micro-transactions "into all of our games"

[Administrator]

EA is building micro-transactions into all of its PC and console games, the company has announced.
The decision comes despite the recent controversy surrounding micro-transactions in Dead Space 3 - the first game in the EA-published series to be impacted by the payment scheme.
"The next and much bigger piece [of the business] is microtransactions within games," chief financial officer Blake Jorgensen said, speaking at the Morgan Stanley Technology, Media & Telecom Conference (transcribed by Seeking Alpha).
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