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Can WOW's next expansion bring its legion of lost heroes home?

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  • Can WOW's next expansion bring its legion of lost heroes home?

    It's easy to take for granted what an extraordinary body of work Blizzard's Battle.net game launcher represents. By any measure of quality, profitability and breadth of creativity, Blizzard has everything most publishers could ever dream of - and yet it's never looked more vulnerable when measured against the standards of its own achievements.
    StarCraft's eSports crown has long sat on another's head, while Heroes of the Storm has yet to penetrate the public consciousness in the same way that Hearthstone has managed to, and to such a remarkable degree. Hearthstone! Even this seemingly unstoppable rising star of the Blizzard family has yet to prove its longevity at a publisher where the value of franchises is measured in decades, rather than years.
    What did yesterday's reveal of the Legion expansion do to bolster the foundations of World of Warcraft, the game that remains the jewel in Blizzard's crown, yet continues to suffer a slide in subscribers? Part necessary summarising of a knotted ball of unfinished business, part name-dropping fan-service, the positioning of WOW's sixth expansion felt, in truth, like a bit of a mess at first.
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