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Vloggers given official advertising guidance

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  • Vloggers given official advertising guidance

    The UK Committee of Advertising Practice has published official guidance for vloggers that take payment to promote products in their videos and on social media.
    The move follows an Advertising Standards Authority investigation last year that found vloggers had misled viewers by failing to properly flag commercially-bought content.
    CAP's guidance is straightforward: if you are paid to promote something and the advertiser controls the message then the content is an ad. All ads must be "obviously identifiable" as such.
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