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Minecraft will no longer allow companies to promote products in-game

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  • Minecraft will no longer allow companies to promote products in-game

    Minecraft developer Mojang is cracking down on the sorts of creations people erect in its procedurally-generated sandbox. The gist is that people can still make whatever they want, unless it's specifically to promote an unrelated product. That's now against the user guidelines.
    "We want to empower our community to make money from their creativity, but we're not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server," said Mojang's director of creative communications, Owen Hill, in a blog post.
    As things were, corporations could market products like restaurants, bands, or films by making promotional materials in Minecraft. Even more divisive, politicians could use Minecraft materials in their campaign.
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