500,000 sales in 3 months: the risk Ninja Theory took with Hellblade paid off

[Administrator]

The creative and commercial risk British studio Ninja Theory took by making and self-publishing Hellblade: Senua's Sacrifice, an action game with a deeply researched focus on mental illness, has paid off.
In three months the game has sold more than half-a-million copies and broken even and moved into profit, far quicker than Ninja Theory had originally hoped (the prediction was six months).
In that time, this £25 downloadable PC and PS4 game - which our Hellblade review deemed Essential by the way - raked in more than $13m. Not bad for a game which took 20 people three years to make - and that's precisely the point.
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