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The tempo has changed in the battle of the blockbuster shooters. Those big launch weekends still matter, of course - if only for the large, context-free figures they generate which can in turn be fed into the PR machine to generate yet more sales from gamers unwilling to miss out.With retail sales drooping and digital on the rise, most are playing the long game, however. It's no longer simply about the number of players, it's about how long you can keep them playing - hence the steady evolution of downloadable add-ons from optional extra to ongoing service, with
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