Sony has settled its dispute with Kevin Butler actor Jerry Lambert over is appearance in a Bridgestone tyre advert.In September 2012 Sony sued Bridgestone and Jerry Lambert after a US telly ad showed Lambert advertising tyres by playing the Nintendo Wii, which customers could receive as part of a gaming promotion. The ad was later edited to remove Lambert.
Sony, citing a breach in US trademark law, claimed the ad "depicts a Bridgestone employee who consumers reasonably perceive to be Kevin Butler promoting the Nintendo Wii, a product that competes directly with SCEA's PlayStation products".
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