Microsoft mulled Sega buyout before deciding company "didn't have enough muscle to st

[Administrator]

Xbox maker Microsoft once pondered purchasing Sega instead of developing its own console, a former exec at the company has revealed.
Microsoft ex-boss Bill Gates ultimately decided against the move after seeing Sega's Dreamcast fail to compete with Sony's PlayStation.
"There were three companies at that point in time, I think this was [Sony], Sega and Nintendo. There was always talk maybe we buy Sega or something like that," former Microsoft exec Joachim Kempin told IGN.
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