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Last year the £100 Android-based video game console Ouya took the crowdfunding world by storm when it raised an incredible $8.6 million. This past spring it finally launched, but so far it's failed to rise above being a curious footnote in a year that's been focused on watching two upcoming gargantuan game consoles vie for the industry's attention.This need for positive press wasn't helped by Ouya when it let its release date for Kickstarter backers slip, while others received units with faulty controllers. The fledgling company managed to score some goodwill by funding That Dragon, Cancer, Ryan Green's audacious autobiographical story about raising a kid with ******* but then practically blew it with a tweet advertising the title followed by "GET SOME".
Its image wasn't helped by a leaked prototype ad containing so much vomit it made Ren & Stimpy look like Downton Abbey, and Ouya's latest media blunder was launching its "Free the Games Fund" initiative, which sought to match Kickstarter pledges of Ouya titles one-to-one, so long as they reached $50K. Naturally, this was taken advantage of as all sorts of loopholes were exposed, and the company recently issued a revision to make the program less prone to fraud. Of course, this was after a poorly-received blog post that was supposed to address the issue that ended up dodging it entirely.
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