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EA Sports is celebrating the five-year anniversary of the introduction of Ultimate Team to the FIFA series by running a bunch of promotions and giving away free stuff.
Ultimate Team was introduced as premium downloadable content in FIFA 09 but in the years since it's emerged as the FIFA series' biggest and most popular game mode. The idea is to build a fantasy team of players by earning coins and spending them on blind player packs or transfer auctions run by other players.
It's also possible to buy FIFA Points to spend on packs using real money, which is one of the reasons Ultimate Team has been sensationally successful for EA in a commercial sense too - perhaps even helping former EA Sports boss Andrew Wilson ascend to the big chair last year when CEO John Riccitiello stepped down.
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Ultimate Team was introduced as premium downloadable content in FIFA 09 but in the years since it's emerged as the FIFA series' biggest and most popular game mode. The idea is to build a fantasy team of players by earning coins and spending them on blind player packs or transfer auctions run by other players.
It's also possible to buy FIFA Points to spend on packs using real money, which is one of the reasons Ultimate Team has been sensationally successful for EA in a commercial sense too - perhaps even helping former EA Sports boss Andrew Wilson ascend to the big chair last year when CEO John Riccitiello stepped down.
Read more…
More...