Should Early Access DayZ be in Steam's Summer Sale?

[Administrator]

Since DayZ launched in Early Access, developer/publisher Bohemia has discouraged people from impulse - hype - buying it. "We strongly advise you not to buy and play the game at this stage unless you clearly understand what Early Access means and are interested in participating in the ongoing development cycle," a clear warning on the game's Steam page reads.
Nevertheless, such was the buzz surrounding that DayZ still managed to thunder to more than 2m sales in just over four months. But the point is: the warning was there, and creator Dean Hall could hold his hands up and say 'I did not entice you'.
That's why it's odd to see DayZ in the first wave of Steam Summer Sale games. It should be £20 but at the moment it's £16.99. Yet DayZ is still an Early Access game and is still in alpha, and the "ongoing development cycle" that the warning message mentioned is still very much part of the proposition.
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