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Ageing games company Atari is seeking to redefine itself as an "interactive entertainment production company" with a new focus on online games, gambling and wearable devices.It will also seek to engage audiences with LGBT-themed content, "social casinos" and exclusive YouTube videos.
"Atari is more than a game publishing company; it's an iconic brand that has established a passionate and timeless culture," company boss Fred Chesnais explained. "What the company has accomplished over the years is no small feat, but there is more to come.
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