E3 2014: the relaunch of brand Xbox One

[Administrator]

Microsoft's 90 minute E3 2014 show was all about the games. How things have changed.
I remember in May last year, when Microsoft unveiled the Xbox One at a press conference in Redmond, the focus was on TV, TV, and more TV. As you'd expect, the reaction from gamers - and developers - was far from positive.
This, coupled with the controversy surrounding Microsoft's U-turns on game sharing, second hand and always online, and the power difference compared to Sony's cheaper PlayStation 4, meant Xbox One launched under a cloud of cynicism among core gamers - those early adopters who Microsoft needed the most.
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