Sony's knuckles rapped over PS4 20th Anniversary Edition competition

[Administrator]

The Advertising Standards Authority has given Sony a ticking off over its PlayStation 4 20th Anniversary Edition competition, saying it caused "unnecessary disappointment".
In December 2014 Sony made its coveted PS4 20th Anniversary Edition console available for sale in limited numbers - and it created a convoluted system that was supposed to allow only PlayStation's loyal fans to be in with a chance of buying the £399 package.
The idea was this: Sony set up a website that contained a huge image packed with video game characters. Then, at predetermined times each day that week, a clue would be tweeted out from Sony's PlayStation UK Twitter account and GAME's Twitter account.
Read more…


More...