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Dying Light dev takes the piss out of Destiny's Red Bull promo

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  • Dying Light dev takes the piss out of Destiny's Red Bull promo

    Activision upset many fans when it announced that some of Destiny's upcoming content and XP bonuses would be reserved exclusively for North Americans who drink Red Bull.
    To combat this energy drink/video game marketing ploy, Dying Light developer Techland decided to offer free content to those who drink water. Any kind of water. Which humans need to survive. In other words, everyone.
    "We're jumping on the latest trend in game marketing!" the developer tweeted. "#DrinkRightDyingLight > #DrinkForDLC"
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