Gabe Newell invests in bizarre cooking startup, has cameo in ad

[Administrator]

Gabe Newell has invested in a new cookery company.
Newell was wowed by the Joule kitchen peripheral when its creators offered to come to his house and cook for the Valve boss and his 11-year-old son.
So wowed, in fact, that he is now personally helping to fund the venture (Valve is not involved) and has recorded a cameo appearance in its new advert.
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