EA dev chief initially rejected World War 1 setting for Battlefield

[Administrator]

EA's development chief initially rejected the World War 1 setting for the next Battlefield because he thought it wouldn't be fun.
At EA's investor day, Patrick Söderlund, executive vice president of EA Studios, said when Battlefield developer DICE pitched him a World War 1 setting, he turned it down.
"It wasn't the most obvious choice," he said.
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