The man behind some of motorsport's most fascinating recent forays is turning to vide

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You might not have heard of Darren Cox, but you've likely come across some of the projects he helped foster. In his tenure at the head of Nissan's motorsports division he oversaw ambitious, often outlandish ventures such as the DeltaWing, a beautiful dart of a car that's still campaigned in the US, and the ill-fated GT-R LM P1, a front-wheel drive car intended for Le Mans that turned racing conventions on their head.
Cox was also behind GT Academy, the collaboration between Nissan and PlayStation that turned players of Gran Turismo into real-life racers with a considerable measure of success. Its most famous alumni, Lucas Ordóñez and Jann Mardenborough, found their way on to the podium at Le Mans, while Wolfgang Reip has flourished outside of the programme, being picked up last year by the works Bentley team.
Now, Cox has decided to go all-in on virtual racing, setting up the first fully professional virtual racing team dubbed eSPORTS+CARS. I spoke to him briefly after the announcement about his plans for the team, and how gaming can help introduce more people to the world of motorsport.
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