Actually, Pokémon Go isn't really a Nintendo game

[Administrator]

Nintendo shares have risen in value by over 50 per cent since the launch of the smartphone phenomenon Pokémon Go. Small wonder when you consider that the app is the most popular mobile game in the US ever in terms of daily active users, raking in millions of dollars a day, and taking down social network titans like Tinder and Twitter in terms of engagement. One small detail though, which most mainstream media coverage (and a good deal of specialist coverage too) either ignores or glosses over: Pokémon Go isn't actually a Nintendo game.
Fire it up now. Notice how you never see a Nintendo logo? This game wasn't published by Nintendo, it wasn't made by Nintendo, and it's not connected to Nintendo's own push into mobile gaming, which launched with Miitomo earlier this year.
But the markets aren't that stupid, and the situation isn't that simple. Nintendo stands to gain plenty from Pokémon Go's wild success - both directly and indirectly.
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