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Microsoft's final sales pitch for Xbox One X falls flat

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  • Microsoft's final sales pitch for Xbox One X falls flat

    As the allocated 90 minutes clocked up and we all began to think about the few short hours left until we drag ourselves up for the Monday commute, it was hard to make head or tail of what Microsoft's Gamescom show had set out to achieve. In an hour and a half of reheated E3 trailers and recaps, there was perhaps one announcement of a genuine exclusive for Xbox: a vertical console stand for the day one edition of the Xbox One X, as unpackaged by Major Nelson in an abandoned office on the other side of the world.
    Whether this was a conference or not was neither here nor there, for Microsoft had requested the attention of an audience hungry for anything after a lacklustre E3, and staring down the barrel of an unconvincing Q4 for Xbox. This was an opportunity to convince the world that the Xbox One X was going to be a worthwhile bet this year, perhaps the last before the console's launch, but when the pre-orders went live at the close of the show it was difficult not to feel that the sales pitch had fallen a little flat.
    The remasters announced to coincide with the Xbox One X were a curious bunch - there was ReCore, the loveable but slightly skewiff double-A adventure from last year, whose Definitive Edition's big boast was that a campaign that was clearly rushed out for last September might finally be finished, with one of the stars of the box art who was curiously absent in the original restored. There were true 4K editions of Disneyland Adventures, Rush: A Disney Pixar Adventure and Zoo Tycoon, all perfect for the discerning seven-year-old in your household who throws a hissy fit at the mere mention of checkerboarding.
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