Earlier this month, Take-Two interactive chairman and CEO Strauss Zelnick told investors to expect "recurrent consumer spending" to be a key part of every game the company published."It may not always be an online model," said Zelnick, "it probably won't always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board.
"That's a sea change in our business. Recurrent consumer spending is 42 per cent of our net bookings in the quarter. It's been transformative for us."
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