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Do you still spot people staring intently at their phones, spinning their finger across the illuminated screen, and think, 'I wonder if they're playing Pokémon Go?' Maybe you played the game yourself at launch or, maybe, you're one of those still playing. This past week has shown millions of people still are.I am still playing this silly game, this bizarre, battery-gobbling app, and over the past seven days it really has never felt more enjoyable. A week ago, developer Niantic threw down the gauntlet and issued players with an eye-opening Global Catch Challenge: to collectively capture an astonishing 3bn Pokémon in under seven days. And players did it - a day ahead of schedule - to unlock the usually East Asia-exclusive creature Farfetch'd worldwide.
It was the most high profile Pokémon Go event since the summer, when the first legendary-rank Pokémon - the most powerful creatures in the game - were released. This event was to unlock something far more humble - a duck - but its format brought the game's community together, both online and in real-life, in a far better way.
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