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Ubisoft has announced a new addition to Ubisoft Club, its somewhat nebulous layer of cross-game friction. The new addition is called Sam, and it's a personal gaming assistant.Sam has two elements, by the looks of it. It provides personalised tips for you based on your profile - on loading up a game it might point you towards things you haven't yet tried in it - and it also exists as a chatbot, accessed via your smartphone.
The video below shows someone using the bot to find out how much time they've put into a game, and then spy on their friend. Their friend is playing Steep, so they're my kind of people, frankly.
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