Nintendo will make money on your Wii U purchase as soon as a you buy your first game, the company has revealed. "As soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive," Nintendo of America boss Reggie Fils-Aime told Mercury News.
Nintendo usually prices its consoles to make a profit on the hardware itself. The Wii U has bucked that trend and will be sold at a loss, although some informed estimates suggest not by much.
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