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Natural user interface ads, the tech that allows marketers to place interactive Kinect-friendly advertising on the Xbox 360 dashboard, has been a resounding success, Microsoft has declared.
NUads, as they are known, have been so successful that the Xbox 360 manufacturer has vowed to increase its investment in them.
NAads launched late last year with interactive polling ads from Subway and Toyota. Microsoft's statistics show 37 per cent of viewers engaged with NUads when prompted with the option to vote, and of these 71 per cent voted.
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NUads, as they are known, have been so successful that the Xbox 360 manufacturer has vowed to increase its investment in them.
NAads launched late last year with interactive polling ads from Subway and Toyota. Microsoft's statistics show 37 per cent of viewers engaged with NUads when prompted with the option to vote, and of these 71 per cent voted.
Read more…
More...