Games without demos sell better on Xbox 360

[Administrator]

Games without demos statistically sell better than those with demos - provided they have a trailer to entice players - noted Puzzle Clubhouse CEO and analyst Jesse Schell at a recent DICE keynote (via PCGamesN).
Schell cited video game research and consulting company EEDAR's data looking at cumulative sales of Xbox 360 titles. According to the report, games without a demo or a trailer sold less than 100,000 units on average. Those with just a demo sold about 200,000, those with both a demo and a trailer averaged at around 250,000, while those with only a trailer soared at over 500,000.
"You mean we spent all this money making a demo and getting it out there, and it cut our sales in half?" said Schell, paraphrasing the hypothetical publisher looking at these figures. "Yes, that's exactly what happened to you."
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