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Sony no longer views iOS and Android as rivals, but as tools to be used to spread the PlayStation message via related spin-off apps. That's according to Sony Worldwide Studios head Shuhei Yoshida, speaking in the first instalment of a wide ranging interview with GamesIndustry.biz."We've totally changed our approach to mobile products like smartphones and tablets," he says. "In the past, we felt like these guys were competition to our portable games, in general - but now, everyone owns these smartphones and tablets. It's like everyone had a PC before - it's a tool that people use every day."
He goes on to explain how PlayStation games will be supported with bonus apps that will unlock items and encourage people to check out the main game. PlayStation 4 launch title, Knack, will be one of the first to benefit from this new approach.
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