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Borderlands 2 publisher 2K and Gearbox Software have announced a promotion in which they're giving away $100K worth of prizes in an in-game loot hunt.So how does this all work, you ask? Starting on 11th October at 10 a.m. ET, the game will be ever-so-slightly altered so several of its zaniest guns will start dropping in unexpected places. For example, on day one of the promotion a Knuckle Dragger will drop Gwen's Head. From there, Gearbox will announce daily community goals, like killing a certain type of enemy with that day's special gun. If enough people do it, it'll unlock a "uniquely super-awesome gun" at the week's end.
There will be daily targets for 28 days until the loot hunt ends on 7th November at 5 a.m. ET. Complete all of them for a chance at the $50K grand prize. While the chances of receiving such a plentiful bounty are slim, all players who complete a daily challenge will receive a unique loot drop.
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