Tweet
UPDATE #2: Microsoft has asked Machinima to mark videos made as part of its paid-for Xbox One content deal as advertising, the company has told Eurogamer.The move follows widespread disapproval at Machinima's marketing deals - where users are paid promote brands in their videos without stipulating that they had been paid to do so.
"Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn't provide feedback on any of the videos," a spokesperson told us. "We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising."
Read more…
More...