Peter Moore recounts $1.15bn Xbox 360 Red Ring of Death saga

[Administrator]

Video game executive Peter Moore has recounted the infamous Xbox 360 'Red Ring of Death' saga that cost Microsoft over $1bn.
Soon after the launch of the Xbox 360 in 2005, some customers found their console unusable. The console's way of telling people something very bad had happened was by displaying three flashing red lights, what was dubbed the "Red Ring of Death".
The problem got so bad that in 2007 Microsoft put aside $1.15bn to cover an unprecedented repair offer that meant affected customers would get a fixed Xbox 360 as quickly as possible while extending the console's warranty to three years.
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