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Digital Foundry is searching for a new staff member - a video producer/presenter - making it as good a time as any to talk in depth about future plans for the channel, how we plan to expand and what the push into the video space means for our presence here on Eurogamer. For years now, there's been internal discussion about the best way to do more with Digital Foundry. We've often talked about launching a standalone site, mirroring and expanding upon the work we do here at Eurogamer, producing more articles with the more extensive resources and budgets we'd have available. But the bottom line is this: Eurogamer's editors - Tom Bramwell and his successor, Oli Welsh - have been generous to a fault when it comes to supporting what we do, no matter how crazy some of the initial concepts we come up with. In terms of the staples, we already cover every major game in-depth and pursue every smaller scale story we have an interest in writing about. On top of that, in the last couple of years, Eurogamer has backed DF extensively in developing a unique approach to covering PC hardware - my current passion project.
We won't rule out a standalone site at some point in the future but in the meantime, what's become clear is that somehow we have already managed to attract another audience - on YouTube. Historically, we've used the world's largest video provider as little more than a hosting service for our article embeds, just uploading videos with no real context or explanation. Yet somehow, we've accrued 83m views and 120,000 subscribers - a large, very different, rapidly expanding audience we're not properly looking after. So internally, the discussion shifted: given sufficient resources, what could we do with video to make the most of this opportunity?
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