Unpacking Deus Ex: Mankind Divided's convoluted "augment your pre-order" program

[Administrator]

Deus Ex: Mankind Divided deals with the theme of human augmentation in a slick, Bladerunner-esque sci-fi world.
But in the here and now, in the real world, the game's publisher Square Enix is dealing in the business of "augmented pre-orders".
"In the spirit of choice", Square Enix has put together a special program called "Augment your Pre-order".
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