FTC: Machinima "deceived" consumers with Xbox One videos

[Administrator]

The Federal Trade Commission has clamped down on a YouTuber group that failed to disclose they were paid by Microsoft to say nice things about Xbox One and its games.
Machinima, an organisation of YouTubers who focus mainly on video games, agreed to settle the FTC's charge that it engaged in "deceptive advertising" by paying "influencers" to make positive Xbox One-related videos that were billed as objective opinions.
Machinima, the FTC said, is now prohibited from doing the dirty again, and must ensure its YouTubers clearly disclose when they have been paid for endorsements.
Read more…


More...