Steam's sale changes were a huge success

[Administrator]

Changes to Valve's uber-popular Steam sale format have been a resounding success, the company has reported.
December's Steam Winter Sale changed things up by having no time-limited flash or daily deals. Instead, repeat visitors were rewarded for logging in multiple times a day if they browsed a list of personalised recommendations.
"Our hypothesis was that this new format [without time-limited deals] would be a better way to serve customers that may only be able to visit Steam once or twice during the 13-day event," Valve explained in a post on its private Steamworks group, which was for some reason made public.
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