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Steam's impending "Discovery Update 2.0" will change its policy so that all images on a game's store page will have to be in-game screenshots. No more concept art or pre-rendered stills here folks."Regardless of the content in your game, please make sure that images uploaded to the 'screenshot' section of your store page are actually screenshots of your game," Valve said in a copy of its update notes, sent to Eurogamer.
"We haven't been super crisp on guidelines for screenshots in the past, so we'd like to take this opportunity to clarify some rules in this space. When the 'screenshot' section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at," Valve stated. "Additionally, we're going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.
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