Launch sales of Call of Duty: Infinite Warfare were down 48.5 per cent compared to last year's Call of Duty: Black Ops 3.Both Infinite Warfare and Blops 3 launched on a similar Friday in November. Both games had a huge marketing push. But, for a number of reasons, Infinite Warfare sold only half as well.
That's not to say Infinite Warfare flopped - far from it. Infinity Ward's sci-fi shooter was still 2016's second-largest launch in the UK - behind FIFA 17 - despite losing half its sales year-on-year.
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