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They said it was happening, and then it happened. Fallout 4, the third major entry in the celebrated retro-futuristic RPG series to be overseen by Bethesda, had just five months to lodge itself in the public consciousness following its June 2015 announcement. This was highly unorthodox.By November, it was on shelves, or whatever the digital equivalent of a shelf is. Of Fallout 4's many deviations from Bethesda's norms (Skyrim took a year from announcement to release, and this was considered quick at the time), it's narrow pre-release marketing window was perhaps our first indication that this trip to the wasteland would not be business as usual.
Less than a fortnight after its tantalising announcement trailer, Todd Howard took to the stage at Bethesda's first ever E3 conference. Fallout 4 looked, on the surface at least, to be much like its predecessors. Unsurprisingly, it was a higher-fidelity version of Fallout 3. All the old favourites were back - the daft Lost in Space robots, the farcical "Fat Man" miniature nukes. Riding a wave of optimism following the outrageously popular Skyrim and the runaway success of Fallout 3, the market couldn't have been more ready for Bethesda's next fantasy playground.
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