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Sports Direct buys chunk of GAME

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  • Sports Direct buys chunk of GAME

    Controversial retailer Sports Direct has plunged a huge amount of cash into GAME.
    Sports Direct now owns a quarter of GAME, Eurogamer's sister site GamesIndustry.biz reported. The sports chain's billionaire boss Mike Ashley has snapped up 44m GAME shares - which equates to 25.75 per cent of the company.
    The long-struggling GAME has had a particularly tough time of late. It was recently forced to drastically revise its financial expectations after a poor start to 2017, something which GAME blamed on a lack of Switch stock from Nintendo - a statement which raised eyebrows throughout the industry.
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