Let's talk about the controversial Ark: Survival Evolved price hike

[Administrator]

Earlier this month, Studio Wildcard hiked the price of its dinosaur survival hit Ark to £49.99 on Steam. It's fair to say the move ruffled a few feathers.
Why did Studio Wildcard double the price of the game? Ark will soon leave Early Access and launch proper both on Steam and in bricks and mortar shops. The developer said it was forced into a price hike by retailers who insisted the game cost the same in those shops as it does online. Those shops aren't going to stock your game if it costs half the price on Steam.
Some were unconvinced by that argument. One person, a particularly high-profile developer, was left fuming. Dean Hall, creator of the wildly successful DayZ mod for ArmA and its standalone iteration, the latter of which, by the way, is still in Early Access on Steam, had things to say about Ark and Studio Wildcard on Twitter.
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