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How Ark survived Steam Early Access

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  • How Ark survived Steam Early Access

    Towards the end of 2014, Jeremy Stieglitz and Jesse Rapczak knew they wanted to make a game together. "It was just Jesse and me in the beginning. You don't set out as 'let's build a team and make a game but we don't have an idea for a game'. It was quite the opposite," Stieglitz says. The team they built would soon be known as Studio Wildcard, and even though they didn't know it yet, they were about to run one of the most successful Early Access campaigns ever for a game called Ark: Survival Evolved.
    At the time, the survival genre was enjoying a renaissance. DayZ and Rust had primed the market to explode. "We are developers but also had to be business people," says Stieglitz. "We looked at the major titles including Rust at the time - and by the way Rust is a fantastic game - and felt it did certain things well, like good gunplay for PvP, but then it didn't have other things people would want to see, such as solid PvE, really owning the world, making it a little more homey and, particularly, no real creature aspects."
    That focus on creature aspects was Studio Wildcard's golden ticket. "We felt there was some indication dinosaurs would be appealing" Stieglitz says. "I'll be honest, we took a look at the flameout of a game called Stomping Grounds, and how it did pretty well but was a flawed game for what it was. That indicated people really wanted to play a decent dinosaur game but they didn't have one yet."
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