Security Firm AVG Sees Rash of Suitors Emerge

[[Coi] Mr.CLuBBeR]

Software security makers are suddenly hot acquisition targets

One of the names that always comes up when discussing free antivirus software is AVG Technologies. The company also offers a line of paid products for those who want more robust protection and features, and after 13 years in the business, has built up a market capitalization of around $930 million. AVG's also made itself attractive to suitors -- it's being reported that potential buyers have approached AVG amid a wave of deals for security software makers.
Citing "people familiar with the matter," The Wall Street Journal reports that multiple private equity firms and at least one technology company have all approached AVG about a takeover. These are all unsolicited bids, and though nothing is imminent, if a deal does take place, it's likely to happen in the coming months.
Security software is sexy right now, and AVG is a recognizable brand with quite a few assets. Indeed, AVG has been increasing its brand value through acquisitions of its own. It's an ongoing strategy, with AVG recently announcing plans to acquire mobile security outfit Location Labs as well as Normal Safeground, WSJ says.
The play for security software is likely to intensify as cyber attacks increase in frequency and sophistication. And with AVG, it's a relatively affordable option, considering that Intel paid nearly $7.7 billion to acquire McAfee.
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