Intel Rebrands Atom CPUs, Hints at New Silicon

[[Coi] Mr.CLuBBeR]

Rebranded Atom chips follow Intel's Core naming convention

Intel is rebranding its Atom processor line so that customers will have an easier time determining the level of CPU performance at a glance. To do that, Intel is splitting Atom into three distinct levels -- Atom x3, Atom x5, and Atom x7. It's a similar approach to Intel's Core i3, Core i5, and Core i7 naming conventions, which follows the good, better, best construct, and it will start with the next generation of Atom CPUs.
"Intel Atom x3 processor provides basic, but genuine Intel-level tablet, phablet and smartphone performance. Intel Atom x5 processor has more capabilities and features for people who want an even better experience, and the flagship Intel Atom x7 processor provides the highest level of performance and capabilities for the Intel Atom family," Intel explains.
The new branding is part of a larger breakdown that also includes three tiers -- Atom x3/x5/x7 for when mobility is a priority, Core M for a blend of performance and portability, and Core i3/i5/i7 for when performance matters most.
While Intel didn't provide any details about the next generation of Atom that will kick off the new naming convention, we suspect it will be the company's 14nm Cherry Trail CPUs that are supposed to debut this year. Cherry Trail is the successor to Bay Trail and promises to deliver better graphics performance and battery life optimizations.
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